Unless your business is not seeking to grow further, an online presence is a must-have. But we understand the reasons why you haven’t yet taken action as a business owner. Perhaps you think that you don’t have the knowledge or the time to get started. Or, maybe the cost of it all seems too intimidating. Those of you who feel they have enough customers already may be particularly hesitant.
Well, I am here to change your mind. Just give me 5 minutes to prove you wrong.
In the 21 century, technology has become indispensable in the world of consumer spending. Today, about 70% of people search on Google before they commit to making a purchase. It’s their way of deciding whether they can trust a company. How do you gain their trust and get them to open up their wallet?
By making sure that your website speaks to the quality and value of your company’s products and services.
Here are 7 reasons why a website will be your greatest investment.
You confer credibility on your company
Having a website will convince customers and prospects that you are following trends and technological developments. It’s a way of positioning yourself as a future-oriented state-of-the-art business that isn’t stuck in the past. As mentioned above, buyers of our generation are sceptical and need reassurance and social proof. A well-constructed website will do wonders for you.
By showcasing your technological know-how, it will confer credibility on your company – and signal to potential customers that you have a higher level of professionalism than your competitors. The impressive design and functionality of your digital showroom will make you stand out from the crowd.
You establish yourself as an expert
A professional, efficient website – combined with a blog where you give tips to visitors – will allow you to establish yourself as an expert in your industry in the eyes of potential customers. This greatly increases your chances of closing a sale or being referred – with minimal involvement on your part.
The website is doing all of the selling. It is reaching out to visitors for you. You don’t even have to lift a finger. Magic, isn’t it?
You can showcase your products and services
But what is the number one thing that makes a website incredibly effective? The fact that it allows your business to sell to customers non-stop anytime and all the time! There are absolutely no limitations like there is with physical offices or stores that are open only so many hours per day.
Your digital storefront showcases your products and services to the world 24 hours a day, 7 days a week, 365 days a year.
Think of your website as your office or virtual showroom. Web visitors can access it anytime day or night to find all kinds of useful information.
For example: details about your products, informative blog posts, your company story, and perhaps even a portfolio of your latest projects. (A portfolio is particularly useful in the areas of construction, art, sports coaching, and personal care.)
You offer better customer service
As you are aware, having a business and customers means having a mailbox full of emails, social networks full of queries, and a phone overloaded with calls. With your website, you can easily reduce this overload by setting up a FAQ (Frequently Asked Questions) section.
Customers won’t need to contact you so much because the FAQ will automatically answer most of their questions.
That means you’ll have more time to spend on important priorities, such as developing your products and services.
As a bonus, here are some other features you may want to add to your website:
- Your availability status and your business hours
- Online chat window on the website
- Contact area via a form or by email
- Online reservation system (restaurant, events, etc.)
- Appointment scheduling system (service company)
- Registration system with a complex form (administration, schools, etc.)
Want to establish your online presence? Contact our team here
You show up in the search engines
If you’re not very familiar with the Internet, you’re probably wondering: “Why in the world would I care about appearing on search engines?” Well, I’ll try to briefly explain how that works – so that you are mindful of how powerful such a tool is.
Let’s say you are in Prague or London and looking for a construction company to make improvements to your house. So you enter the term “construction company” on Google, Bing, or some other search engine. Directly, these search engines will show you the closest companies in your region. Just think about the amount of traffic this can bring you. That’s mind-blowing, isn’t it? But that can only happen if you have a website. Otherwise, potential customers won’t find your company in their web search.
To give you more details, here are some fascinating Google stats:
- 40,000 search queries per second
- 3.5 billion searches per day
- 1.2 trillion searches per year
You stand out from the competition
A good reason for having a website is to impress visitors with an attractive presentation of your company that is unique and unforgettable. Your website should not only reflect your company’s identity and image, but also its graphic charter. It should entice visitors by highlighting what sets you apart from competitors in your sector of activity.
But beyond catching their interest, it’s important to make them stick around to discover your products. The best way to do this is to create an online structure that makes it convenient to navigate and explore all of your information.
It’s not as expensive as you might think
The Internet offers many resources, and you can easily create a website for very little money on your own. However, each field has its own expert, right? So, don’t hesitate to delegate this task to qualified people.
If you want to have something of quality that matches your image, chances are you’ll want to work with talented professionals. It is important to choose capable experts who have the vision and creativity to bring to life the image of your business on the Internet.
Here at Growthy, it’s our passion and commitment to help businesses and entrepreneurs establish their online presence or refresh their digital image. Our team (proud to work on a human scale) is continuously striving to find new trends to enhance our projects and skills. We offer affordable prices – so if you have a project, feel free to get in touch with us to discuss it further.
To wrap this up…
Well, I hope I was able to give you an overall idea of how powerful it is to have an online presence nowadays. That being said, always keep one thing in mind: paying for a website is an investment, not an expense.