Running a successful business means being responsive to market trends and customer needs. Back in 2013, when we were forecasting website sales and traffic, no one even thought about mobile/tablet devices. It was not an option to consider. Right now, if your website is not “responsive” – you are far behind the competition.
I believe in numbers, let us look at some of them listed below:
- 59% of shoppers say that being able to shop on their mobile is a key factor in their selection of a retailer/brand to buy from (Google, 2019)
- 51% of your potential customers use mobile devices to discover new products or brands (Bright Edge, 2018)
- 46% of people claim that they will not purchase from a company that did not invest in a mobile experience (Google, 2017)
- 61% of customers are more likely to reach a business if their its website is mobile-friendly. (Junto, 2019)
- 53% of customers leave a mobile site if it takes more than three seconds to load. (Google, 2018)
Having a responsive design became an urgent matter when Google announced a shadowban for websites that are not mobile-friendly. Meaning that if I search for an “apple pie recipe” on my mobile, Google will show me the optimized site first; so, if your site is not responsive, you’ll lose a conversion. Each client today needs a smooth and clean mobile experience; let us look at what this means and how to achieve it.
Responsive web design is a technique that makes your website appear clean and well-organized on a variety of devices, screen sizes, and windows. The ultimate goal of responsive web design is to enhance usability and ensure customer satisfaction. Back in the early 2000s, a common way of making a website more responsive was creating a different version of it for mobile.
But nowadays, there’s no need of going through the hassle of creating two separate versions – you just need to make your current website mobile-friendly.
Being responsive is about the layout – your web designers need to play with ratios and media queries to make your website responsive and friendly for any device and screen. Ideally, you have to think about “being responsive” before going live with your website. If you haven’t done so already, then you need to consider an investment to optimize your current version.
So, why does being responsive matter?
Mobile traffic has overtaken desktop traffic – and that’s why optimizing your website allows you to grow conversions.
We call it UX-friendly, and that basically means that the user has a positive experience while browsing your website. This also influences the CTR (click-through rate) – optimized websites have a 20-25% higher CTR compared to static versions.
Because at some point you will need to consider site maintenance, having one responsive website will reduce the costs involved in supporting the smooth operation of your business.
To reduce Drop-offs
We have high bounce rates when our user experience is very low quality and negative. We could write a whole book about why this is so, but long story short: the major reason is a website that’s not mobile-friendly. Implementing responsive design will allow your customers to navigate easily, and increase the time they spend on your website.
Boost Organic Search
Being responsive drives a large wave of organic traffic since it’s one of the boosters for your SEO.
To sum up, I know very few people who don’t have a mobile phone. This is something essential a must-have in the 21st century – a part of us. Being mobile-oriented is no longer just an option, it’s an obligation you have to bear in mind when planning an online presence investment. Building a responsive website allows you to reach a wider audience and create a user-oriented experience that increases sales and conversions.
Don’t lose the digital game and make sure your online presence is convenient and accessible on any device your customer can use to buy your product.
Conversion: a conversion represents the goal of a website: i.e. when a user is going to carry out a specific action (purchase, registration, quote request, etc…).
CTR (Click-Through-Rate): this rate is calculated as a ratio of item clicks to item views. A high click-through-rate means that Internet users are very interested in your content.
Bounce: the bounce rate determines how fast a visitor leaves a website. The lower it is, the better it is for conversions.
SEO (Search Engine Optimization): Search Engine Optimization is the process of optimizing a website with high-quality content and optimally structured code to achieve high rankings on Google and other search engines. SEO is organic and targets unpaid traffic.
Organic traffic: unlike paid traffic, this kind of traffic involves “organic” visitors who find and browse to your website after entering search terms on a search engine such as Google or Bing.